10 minutes for the next 10 years – How creative ideas are shaping our future
Creative Innovation Summit 2012. International Conference on Innovation and Growth
The ›Creative Innovation Summit‹ is an international conference on creativity, innovation and growth, held by the ›Thüringer Agentur for the creative industries‹ on behalf of the Thuringian Ministry of Economy, Labour and Technology. The first event took place in Weimar › Germany on June 11th & 12th, 2012.
On 11 and 12 June 2012, Weimar was host to a specialist summit funded by Thuringia’s Ministry of Economics, Labour and Technology. Over two fascinating days, practitioners and theorists in the field of creative industries discussed how creative products contribute to innovation and growth in business and in society, and how this function of the creative industries can be encouraged.
A number of prominent experts from the international academic and business worlds were present, including keynote speakers Stephan Schambach, co-founder of Intershop, and B. Joseph Pine II, author of the bestselling ›The Experience Economy‹.
by Thuringia’s Minister for Economics, Labour and Technology Matthias Machnig
11 June 2012
After the opening speech by Thuringia’s Minister for Economics, Labour and Technology Matthias Machnig the first day of the Creative Innovation Summit started with presentations and workshops. Highlights were the talk given by Hasan Bakhshi, renowned British expert on the creative industries, and the main presentation by pioneer B. Joseph Pine II.
Opening & Welcome
- Dirk Kiefer, ThAK
- Minister Matthias Machnig: Creativity. Innovation. Growth.
Keynote Stephan Schambach
What a creative business really means
Expert Talks and Panel
Creating value – creativity as a source of business value
- Hasan Bakhshi: Connectivity – emergent directions in creative industries policy
- Giovanni Schiuma: Creativity – a new business paradigm
- Jutta Emes: Creative business models
Main Conference Talk B. Joseph Pine II
Experience innovation on the digital frontier
Workshop Creative Innovation
Entrepreneurship, creativity and technology
Keynote II Philipp Karmires
Driving innovation and entrepreneurship – Google’s recent economic impact study
- 3M: Products
- Google: Services
- Towerbyte eG: Markets
12 June 2012
The second day of the summit began with a discussion panel on Creation and Innovation along the Value Chain. Another highlight was the talk by Karlheinz Brandenburg, the inventor and developer of the mp3 and mpeg. Ronald van den Hoff presented Seats2meet, his version of networked creativity which has been up and running well for some time now as probably the most carefully thought-out and purest co-working space in the world. Afterwards around 20 innovative start-up projects and high-growth enterprises had just three minutes to present their future plans at the 9. Thüringer Elevator Pitch.
Creation and innovation along the value chain
Chaired by Chris Bilton
- Karlheinz Brandenburg: Technology adoption and the lessons of mp3
- Chris Peters: 55.000 creative minds – Design Thinking at SAP
- Ronald van den Hoff: Networked creativity
Thüringer Elevator Pitch
The grand Merkers show mine was the spectacular setting for the 9. Thüringer Elevator Pitch 2012 as around 20 innovative start-up projects and high-growth enterprises had just three minutes to present their future plans.